Strategic Platform Revamp
Revamp & Growth Proposal
May 2026 • Aurae Digital
The Vision: Elevating Your Digital Storefront
We understand the significant resources recently invested in your OpenCart platform. To ensure that investment scales effectively, we are proposing a strategic revamp to a WooCommerce architecture.
This transition is specifically designed to remove the technical hurdles currently blocking your Google Merchant Center (GMC) revenue while creating a premium, mobile-first shopping experience tailored for the K-Beauty market.
The 4-Step Revamp Process
Strategic Migration
Secure transfer of products, customers, and data while protecting SEO.
Weeks 1 - 2
Design Revamp
Customizing your theme and optimizing for a premium mobile experience.
Weeks 2 - 3
GMC Validation
Implementing Trust Signals required to satisfy Google's manual review.
Weeks 3 - 4
Handover & Training
2 hours of one-on-one training to master your new store management system.
Week 5 (Post-Launch)
Framework Selection
Please choose your preferred framework below. Note that these are base structures optimized for e-commerce; all colors, fonts, and imagery will be fully customized to match the Glowtique brand guidelines.
Investment & Timeline
| Phase | Deliverables | Hours | Cost |
|---|---|---|---|
| 1. Migration | Product data (150+) & 301 Redirects | 12h | R 2,400 |
| 2. Design & SEO | Mobile optimization & basic SEO setup | 12h | R 2,400 |
| 3. GMC Validation | GMC Compliance & Trust Signals | 6h | R 1,200 |
| 4. Handover | 2h Store Management Training | 2h | Free |
| 5. Software | Premium Framework License Fee | - | R 1,500 |
| Total Project Cost | 30h | R 7,500 | |
Terms of Service
R 3,750 (50%) Deposit due on signing
Note: No payment is due when completing the intake form.
Growth Add-ons
Optional services that can be added at any time
Ads Management
Management & Setup Fee for ongoing GMC maintenance.
Budget: R1,500 - R2,000 for Google & Meta Ads recommended.
Marketing Training
4 deep-dive sessions for your team on marketing and advanced strategy.
Social Strategy
Content pillars, Reels strategy, and Meta Shop syncing.
Common Questions
Can I dictate the look and feel?
Yes. We include two dedicated design review cycles to ensure the brand matches your vision perfectly. You have full creative control over the direction.
What is the design process?
After framework selection, we build a "live draft." You then review the site in two cycles where we refine fonts, colors, and layouts until you're 100% satisfied.
Will I lose my existing data?
No. We perform a secure extraction and migration of all 150+ products, customer accounts, and order histories from your OpenCart site.
How does this fix GMC?
We rebuild your "About Us" story as a local SA story, implement a symmetrical "Trust Bar", and align policies to meet Google's manual review standards.
Our digital intake form and T&Cs contain full technical details. Please feel free to message us anytime for updates or questions.
Glossary of Terms
Understanding the technical concepts behind your revamp
301 Redirect
A permanent "change of address" that ensures old links automatically send users to the correct new pages without errors.
Framework
The underlying skeleton of your website that determines performance and core design features.
GMC
Google Merchant Center. The engine behind Google Shopping ads that requires strict Trust Validation.
SEO
Search Engine Optimization. Making your site readable for Google to help you rank higher naturally.
SSL Certificate
The "green lock" in the browser address bar. It encrypts customer data and is vital for SEO and trust.
Payment Gateway
The "virtual card machine" (like PayFast or Yoco) that safely processes customer payments on your site.
Responsive Design
A layout that automatically snaps to fit the screen of any device, from a small smartphone to a large desktop monitor.
Plugin
Specialized "mini-apps" added to your WooCommerce site to give it extra features, like WhatsApp chat or advanced shipping logic.
Hosting
The powerful server where your website's files live so it remains online and accessible to the world 24/7.
Conversion Rate
The percentage of website visitors who complete a purchase. Our revamp is focused on increasing this number.
Backlink
A link from another website to yours. Google sees these as "votes of confidence," which helps your search rankings.