An online store specializing in customizable apparel, was a project focused on user experience. Our goal was to create a clean, user-friendly platform showcasing a wide range of products. We highlighted special offers, incorporated social proof, and ensured easy navigation, resulting in a seamless shopping experience.
Creative Brief
Mainstream Mill is a store that specialises in customisable apparel, accessories, and novelties. The brand’s mission is to make personalization easy and accessible, covering customers’ needs from head to toe. The website offers a wide range of products, including apparel, accessories, and novelties, with a particular focus on custom designs and personalization.
With over 65% mobile users, we strived to create an optimized mobile reading experience with clear and crisp typography.
Design
The design of the Mainstream Mill website is clean and straightforward, with a focus on the products. The homepage features a selection of the latest and trending products, as well as categories for easy navigation. Each product is clearly displayed with options for customization. The design also incorporates social proof elements, such as the “Latest Ideas” and “The Gram” sections, which showcase creative ideas and customer photos from Instagram. The website design is consistent with the brand’s mission of making personalization easy and accessible, providing a seamless shopping experience for customers.
Strategy
The strategy for Mainstream Mill was to create an online platform that is easy to navigate and user-friendly, allowing customers to easily customize their purchases. The website is designed to showcase the wide range of products available, with clear categories for apparel, accessories, and novelties. The website also highlights special offers and promotions, such as free shipping for orders over R1000, to attract and retain customers.
The result? A seamless shopping experience that truly puts the customer in the driver's seat.
